![]() What’s effective about this approach is that it tackles the looming concern of our dwindling “attention span”. They just have to choose between “agree” or “disagree”. Once again, this quiz becomes a gateway to uncover an aspect of our personality.Īlthough the number of questions (50!) may seem daunting, it is not much of an effort. Secondly, you can learn about how you and your partner feel about ‘love’. Firstly, they are told that a sociologist has compiled this quiz (comes from someone who ‘knows’ about human behavior and relationships). Like the dialect assessment, the users are explicitly told that this quiz promises a meaningful, authentic experience. It has been shared a total of 27.9K times! Why? Well, to begin with, it is based on an evergreen theme: L.O.V.E.! It appeals to young and old, alike! This is another New York Times interactive content piece that has seen incredible engagement. Related Read: Explore Some More Viral Calculators & Quizzes What is your Love Style? It clearly states that data for the quiz comes from survey responses. The authenticity is established on the first screen of the quiz itself. It was a hit, especially with the millennials. ![]() Moreover, the fact that the results were authentic (it’s based on careful study and data) also won people over. It thus is both fun and engaging for the users. In other words, the quiz gives an exciting opportunity to close the curiosity gap and learn something ‘new’ about ourselves. The user simply answers a couple of questions to get their “ personal dialect map” in results. ![]() It provides an extremely meaningful experience to anyone who takes it. The sentimental quotient about identifying your roots is what struck a chord with people, and spurred virality. In an interview with Northwestern University’s Knight Lab, Josh said “ dialect is all about people’s sense of identity - this is who I am, this is where I come from”. As a result, it became more than a mere assessment tool. What’s interesting is that he based this assessment on people’s personal narrative. He turned complicated stats and studies into something which could be easily understood by a layman. The mastermind behind this viral content was a then-intern, Josh Katz. But when it did, it set the digital world ablaze! It has received a staggering 89K Facebook engagements and has been shared 90.2K times to date! It’s a little-known fact that this New York Times interactive content piece almost didn’t make it to the website. Let’s learn together, shall we? New York Times Interactive Content: How Y’all, Youse, and You Guys Talk So, we thought of analyzing a few of them up close and understand why they were a massive hit. Some of their pieces have done brilliantly well over the years. Having learned their lesson early on, NYT has since been publishing interactive content on a regular basis. It was impossible to overlook its popularity! People were responding to and engaging with this new format. In a way, this success became a testimony of how interactive content would change the content marketing game forever. It also became their third most popular content piece of 2014! This happened in just 11 days, As a matter of fact, this New York Times interactive content piece continued to hog the limelight. And, they were in for a surprise! Little did they know that the assessment would beat every other story NYT published that year. On 21st December 2013, the New York Times (NYT) published an interactive assessment.It was called ‘ How y’all, Youse and You Guys Talk’. Brand Case Study: How this New York Times Interactive Content Piece Became Popular
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